Topic:Gravity and Trade in Video on Demand Services
Abstract:Over the last decade, online videos consumption hasbecome one of the primary uses of the internet, with streaming ser-vices accounting for more than 65% of global internet traffic. In thispaper, we use a novel data set on Netflix, the largest streaming plat-form worldwide, to estimate the patterns of catalogue availability(extensive margin)and the number of clicks per title (intensivemargin) across twenty countries. This data set also gives us a uniqueopportunity to estimate the importance of quality in viewing pat-terns. Our results show evidence of the gravity framework explain-ing both margins of Netflix watching. In addition, we find thatviewers have a preference for domestic content, better-rated titles.and Netflix Original foreign productions. These insights suggestthat as Netflix continues to expand its content library, it will furtherleverage its streaming dominance in reaching viewers and promot-ing specific content.
Speaker Profile:Dr. Zuzanna Studnicka
Zuzanna Studnicka is an Assistant Professor in the UCD School of Economics. The core focus of her research is international economics. Her areas of expertise include firm-level analysis of international trade, trade in services, firm location choices, and foreign direct investment. Her ongoing research includes papers on trade in audio-visual services, export survival and local labour markets in Ireland. Zuzanna Studnicka received her Ph.D. in economics from KU Leuven (Belgium) and holds a master’s degree in economics from the University of Paris 1 (France).
Conference Information
Time: 7 June 2024 (Friday), 10:00-11:00 am
Venue: Conference Room 119 of Wenqin Building